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Asko to Shift Appliance Manufacturing from Sweden to Slovenia

The shift is a part of the efforts to restructure Gorenje's Swedish subsidiary


All appliance manufacturing operations from the Asko plant in Vara, Sweden, will be relocated to plants belonging to parent company Gorenje in Velenje, Slovenia. Asko research and development, brand management, and marketing operations will remain in Vara.

The Vara plant which currently represents about 7% of Gorenje Group's total production output will lose 450 of its current 500 employees.

The Gorenje Group who acquired Asko in 2010 have reported that Asko's results have consistently fallen short of their expectations. Gorenje beleive that consolidating Asko manufacturing in Velenje while keeping R&D, brand management, and marketing on Vara is the optimum solution.

Gorenje, who pride themselves on their environmentally friendly and carefully manufactured household appliances, which are made of components that are harmless to health and to nature, together with being almost completely recyclable, and which have the highest regard for the protection of nature and healthy way of life, have decided that relocation of production from Vara to Velenje will be carried out in two stages. Washing machine and dryer production will be terminated in Sweden on January 31, 2013, and resumed in Velenje in April; production of dishwashers will be wrapped up in Sweden on June 30, 2013, to be re-launched in Velenje in September.

Gorenje cooking appliances are made of materials with a current recycling rate above 91 percent.